How your company should face up to Covid-19.
We are in a difficult period for the life of a company.
We all know that.
It is like the whole world has suddenly stopped and you have no idea how to deal with it.
First thing to do, no panic.
Maybe you feel frustrated, but you shouldn’t.
What happened is not your fault, you couldn’t see it coming and you can’t solve it.
You can’t control it. and what’s more important, you are not alone in this situation.
A lot of people feel the same as you.
So, what should you do? Keep waiting for the emergency to pass?
As you don’t have the power to solve the problem, you should feel completely useless? Of course not.
Focus on what you can do
Think about it. Maybe now you’re not able to go on with your everyday work, but your public is still there.
Your customers or possible ones still need you.
Focus on what you can do for them.
If you help them now, they will remember at the end of the emergency. You can bet on that.
So, how can you tell your customers that you are still there for them? With a strong communication of course.
Invest on communication and you will invest on your future
Communicate with your public doesn’t mean keep sending one-way messages.
Everything you communicate must be built on the receiver and he must be able to answer you.
Only in this way you can have a positive and constructive exchange of opinion.
Every good communication starts with the study of the target. And your “buyer persona”.
Who is your receiver?
Where does he come from? Why should he be interested in you? Which are his needs?
After answering these questions, you can adapt the message and deliver it.
Make sure that your receiver can answer you.
The feedbacks are fundamental to understand if you’re doing it the right way.
Otherwise you can use them to adjust your message and re-start the communication.
Remember that there’s no only online communication.
When you use your website or social networks, you are transmitting a precise message that tells something about your company.
The offline communication must be coherent with that message.
How to communicate in case of emergency
Every company should have a prepared communication plan to use in case of need.
That is because, in a difficult and tricky situation as a case of emergency, everything must be handle with care.
The study phase here is fundamental. You need to know what to communicate and how.
Skills in specific fields like sociology, anthropology, psychology, writing and communication are important.
This is not something you just leave to chance.
The communication must be in real-time, based on values such as truth and transparency, and it always must be updated.
Here’s some fundamental words when talking about communication:
As we said before, good communication is based on transparency.
But that’s not all. If you want to deliver a particular message, you have to pay attention to how you do it.
First of all, it’s important to use the right words and tones.
Remember that the same information can be given in many ways and each of them has a specific psychological aspect.
Be objective, easy to understand, avoid sensationalism and don’t mess with people’s emotions.
Pay attention also on the quantity of words you use.
If you use a short amount of words you could be seen as superficial, but if you decide for a too long message, that might distance people.
Last but not least, remember that people want to be reassured from the very beginning of the emergency, when the fear is stronger.
So, the earlier you make them know that they can still count on you, the better.
Why choose Brand Journalism
A Brand Journalist is an expert in both journalistic writing and business communication.
As a journalist, he shares some of the values that we spoke about, such as transparency, truth-based communication, objectivity.
He’s used to collect only the right and useful information and he knows how to communicate them in the right way.
As a communication expert, he knows how to study the target and understand the needs of your customers.
He has a great knowledge on the different media of communication, and he can tell you which one to use in a certain situation.
He can adapt the communication according to the feedback received.
To sum up, it doesn’t matter the obstacle, you can always overcome it.
You can stop and wait for the storm to pass or act.
You can stare at your competitors stealing your customers or take the opportunity that this period offers you.
It’s all up to you.